Today maca root is crossing over from a healthy nutritional food to a beauty category!
Popularity and health benefits of maca reached also the beauty houses and the fastest started to spend more time developing healthy products from which you as a consumer can actually benefit from.
From a food, rich in fatty acids, amino acids and essential minerals and vitamins, to a valuable cosmetic products only for men!
Within the beauty category, Maca root first emerged in 2002, in hair care products such as shampoo and conditioner.
Maca root can be found in cosmetic shops in a men facial care department, where the Body Shop is a first brand to use maca root as the key active ingredient in new ranges for men.
The Body Shop and Maca Root Grooming Range
The Body Shop released a range of skin care, deodorants, face wash, face scrub and shaving products for men. For example, Peruvian Maca root Face Scrub creamy in texture mixed with rice particles is ideal for those who want to firm their skin, boost the vitality of the skin or for those who want to sooth their skin.
Even though it contains crushed rice particles Maca scrub does not feel harsh at all and it really does the heavy cleaning.
All you need to do is rub it gently on your skin (harsh rubbing may damage your skin especially if sensitive) and let the scrub do the work.
Unlike other products which leave your skin dry and tight this creamy scrub mixed with sesame oil will definitely moisturize your skin plus add oils back into your skin feeling smooth and nourished.
Maca root product range for men:
These products are a great solution for perfect men’s skin especially for those men with the sensitive skin. Research results back up the idea about maca protecting your skin from dangerous UVR.
Lepidium meyenii (maca) root grows exclusively in the Peruvian Central Andes, where ultraviolet radiation (UVR) is predominant. So, researchers wanted also to find out if maca can be used in cosmetics. The objective of a study was to determine if two extracts of maca can provide dermal protection against UVR.
Results showed that UVR caused significant increase in skin epidermal thickness. The epidermal height in animals treated with maca was similar to those who did not receive UVR. The aqueous extract of maca after a boiling process had better effect than maca extract without a boiling process.
This means that maca extracts protects the skin of rats against UV irradiations and can be suggested as an alternative means of solar protection.